Moral Panic

From the Witch Hunts of the Renaissance to the Pokémon Panics of the early 21st century, the media has long been a central part of the sociological phenomenon known as 'Moral Panic'. It is important to understand this in general terms when dealing with Violence & the Media, as so much of the media coverage of violence takes the form of a clearly defined moral panic, although the panics do not so often lead to legislation. What they do lead to is increased sales.

According to Key Concepts in Communication (O'Sullivan, Fiske et al 1983)

"Moral panics then, are those processes whereby members of a society and culture become 'morally sensitized' to the challenges and menaces posed to 'their' accepted values and ways of life, by the activities of groups defined as deviant. The process underscores the importance of the mass media in providing, maintaining and 'policing' the available frameworks and definitions of deviance, which structure both public awareness of, and attitudes towards, social problems."

Those deviant groups were labelled by Stanley Cohen in 1971/2 as folk devils. Moral Panics in the media can formally be broken down into 3 stages

1. Occurrence and signification
An event occurs and, because of its nature, the media decide it is worthy of dramatic coverage ("Full Colour Pics of Satanic Abuse Site", "Razorblade Found In Babyfood" etc) and the event is signified as a violent, worrying one.
2.Wider social implications (fanning the flames)
Connections are made between one event and the wider malaise of society as a whole. After the initial event, the life of the story is extended through the contributions of 'expert' opinionmakers, who establish that this one event is just the tip of the iceberg, and that it is part of an overall pattern which constitutes a major social menace ("Child abuse figures on the up" "Safety concerns at babyfood packing plants" etc etc). Thus public attention is focused on the issues
3.Social Control
Moral panics seek some sort of resolution and this often comes with a change in the law, designed to further penalise those established as the threatening deviants at the source of the panic ("New clampdown on devil-worshippers". "Strict New Safety Controls on Babyfood"). This satisfies the public who feel they are empowered politically by the media.

A classic, recent example of moral panic in the UK was the Sarah Payne case, which led to changes in the existing Sex Offenders Register (wider access, a shorter time for offenders to register). Read The Guardian Unlimited's roundup of the case here.

Two films which caused moral panics in the 1990s are Natural Born Killers(1994) and The Basketball Diaries (1995). Although these films are very very different in terms of both style and content they and their producers have been specifically named in lawsuits brought by the relatives of murder victims. In both cases the plaintiffs allege that the movies were guilty of "incitement to kill" and that their creators should be held responsible for the actions of individuals who were allegedly influenced by what they had seen. This is very dodgy legal ground (known as "shock tort") but, with more and more cases like these being brought, it is only a matter of time before someone makes one stick.

For more discussion of Moral Panics check