Race
Race, like
sex, is a set of genetically defined, biological characteristics. However,
like gender, it is also a set of culturally defined characteristics.
Representation of race in the media can consist of the same sort of
rigid stereotypes that constitute gender portrayal. However, stereotyping
of race is seen as more harmful than stereotyping of gender, as media
representation may constitute the only experience of contact with a
particular ethnic group that an audience (particularly an audience of
children) may have. Racial stereotypes are often based on social myth,
perpetuated down the ages. Thus, the media depiction of, say, Native
American Indians, might provide a child with their only experience of
Native American Indian culture and characters, and may provide that
child with a set of narrow prejudices which will not be challenged elsewhere
within their experience. The need for a more accurate portrayal of the
diversity of different races is a priority for political agendas, but,
as ever, it seems as though it will take a while for political thinking
to filter through to programme and film-making.
Most work
on Race & The Media has concentrated on the representation of black
men and women. This has partly been because there is a strong African-American
counter-culture which provides viable alternative role models and demands
that they are represented. In recent years, the success of actors such
as Denzel Washington, Whoopi Goldberg, Laurence Fishburne and Morgan
Freeman in a diversity of roles has meant that black characters in movies
and on TV are no longer 'stock' types. Some of the time. However, there
are many negative representations of black people, portrayals which
seem deliberately designed to inflame the fear and hatred of other cultures
- how positive a representation is the archetypal African-American gangsta?
Yet these are representations coming from within black culture itself...
Attention
is now being paid to the representation of other ethnic groups, notably
Asian Americans and Latinos, who represent a much larger proportion
of the US population than their TV coverage would suggest. Things are
changing - on the one hand the success of John Woo and Ang Lee in Hollywood
is pushing the boundaries back for Asian Americans, and the Latin Music
Explosion of 1999 has led to much wider acceptance of Latino performers
(Jennifer Lopez is now in the upper echelons for pay for female actors).
There is
anxiety expressed in the UK about the portrayal of ethnic minorities,
particularly in soap operas.
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